About Sartaj Films.

Kabbir Seth brings together a background in technology and a passion for cinematic storytelling. After completing a Master’s degree in Computer Science, he spent six years working as a Software Engineer with organisations including C-DAC and NIIT Technologies.

In 2012, he founded Sartaj Films, a production house that has since produced over 100 corporate films, working with brands and organisations such as HCL Technologies, Deloitte, KPMG, Audi, and Porsche. Today, Sartaj Films works with clients across India, the United Kingdom, the United States, Canada, and Europe, as well as the UAE and Bahrain.

Kabbir’s focus is now AI filmmaking, combining his experience in film direction with his technical knowledge to create cinematic films, commercials, and immersive visual worlds. His approach puts storytelling first, using AI to support character creation, realistic environments, performances, and ambitious visuals.

Through his in-house platform, Alteraverse, he is developing an AI production workflow that brings together image and video generation with professional editing, colour grading, voice production, and sound design. His aim is to achieve Hollywood-standard cinematic quality within practical budgets and shorter production timelines.

His AI film Alteraverse was officially screened at the India AI Impact Summit 2026 at Bharat Mandapam, New Delhi, and was selected among India’s Top 5 AI Films at the AI² Awards 2026 by TV9/WITT.

He is also building the Academy of AI Filmmaking, guided by a “Cinema-First AI Filmmaking” approach, helping creators understand both the craft of filmmaking and the tools that bring their ideas to the screen.

Umesh Shinde brings over 28 years of experience across the Indian film, television and advertising industry, having led end-to-end production on feature films, web series, branded content, commercials, music videos and large-scale events. He began as a film editor on landmark television serials including Kyunki Saas Bhi Kabhi Bahu Thi, Kasautii Zindagii Kay and Kahaani Ghar Ghar Ki, before moving into production as Executive Producer and Head of Production for leading banners such as Mirah Entertainment, Mahesh Manjrekar Productions, Zee Studios and Aamir Khan Productions. His filmography spans acclaimed titles like Firaaq, 8x10 Tasveer, Thackeray, Smile Please and the Mumbai-Pune-Mumbai series, the Amazon series Dharavi Bank, and international line production across Slovenia, Switzerland, Italy, Korea and Thailand. As Senior Executive Producer and Head of Production at Sartaj Films, he brings deep industry acumen, meticulous planning and sharp resource and financial management to every project.

A qualified professional in creative arts and animations, Preeti has excelled in the art of developing concepts and storyboarding, giving an artistic touch to all our productions. Her esthetic sense combined with designing skills has been instrumental in giving a tremendous boost to the businesses of our clients. She has vast experience in print media and advertising and is responsible for business development, graphic designing and art direction in the company.

Ashish Prashar is the writer and director of I Hate Goodbyes. He graduated from Ramoji Academy of Film and Television, Hyderabad, and has been associated with series and movies like Laakhon Mein Ek (Amazon), Hope aur Hum (Netflix), InMates (Netflix), Humorously Yours (Zee5), TVF Bachelors and ASUR Season 2 (Voot). His mini film ‘Seher’ and documentary ‘Behind the Beats’ won Best Director and Best Documentary at the Kolkata film festival.